GRAND RAPIDS, Mich.--(BUSINESS WIRE)--May 28, 2015--
Deckorators, a brand of the Universal Forest Products, Inc. (Nasdaq:
UFPI) family of companies, has rolled out a new preferred-status program
that aligns contractors with the leading brand in decking, railings,
balusters, post caps and more. Called Certified Pro, the program is
designed to increase contractors’ professional business opportunities
and drive their deck sales and installation services.
The new program encourages contractors who use Deckorators products to
become trained as specialists. Upon completion, Certified Pros earn
points simply by tracking the Deckorators products they use for their
projects. Points are redeemable for promotional items or cash back.
Furthermore, while the Deckorators website shares hundreds of leads with
their list of vetted, licensed and insured installation professionals,
Certified Pros receive a preferred contractor listing with a distinctive
icon next to their name, highlighting their expertise and certification
“The program benefits are numerous,” explains Chris Camfferman, director
of product management and merchandising, Universal Forest Products.
“First, each Certified Pro is job-site trained by an expert Deckorators
representative. This is invaluable. In addition, Certified Pros receive
a Pro Profile webpage and a preferred contractor listing on Deckorators.com,
they gain access to the Deckorators Pro-only site, they’re sent a
welcome kit and marketing tools, and much, much more. We’re excited
about the potential these advantages offer our professional Deckorators
Perhaps most helpful of all, Certified Pros have a direct line of
communication to the Deckorators team. They’ll be the first to know
about new products and promotions prior to official launch, and they’re
encouraged to provide feedback on ways to improve the Deckorators
product line and programs.
To learn more or sign up to be a Certified Pro, visit pro.deckorators.com.
Deckorators, the first name in deck railing and accessories and the
originator of the round aluminum baluster, is a brand of Universal
Consumer Products, Inc., a subsidiary of Universal Forest Products, Inc.
Deckorators started the low-maintenance aluminum balusters category with
the Classic Series and has since led the industry with many new and
innovative deck railing accessory products. Its approach to developing
exciting and distinct deck products allows both DIYers and builders the
opportunity to express personal creativity on their deck, as they do in
their homes. Its garden group offers an array of products, such as
trellises and arches, to retailers nationwide. Universal Consumer
Products offers a large portfolio of outdoor living products, including
wood composite decking, decorative balusters, post caps and plastic
To learn more about Deckorators railing and railing accessories, visit www.deckorators.com
or call 800-332-5724.
Follow Deckorators on Twitter: @Deckorators
UNIVERSAL FOREST PRODUCTS, INC. (NASDAQ: UFPI)
Universal Forest Products, Inc. is a $2.7 billion holding company with
subsidiaries throughout North America and in Australia that supply wood,
wood composite and other products to three robust markets: retail,
construction and industrial. The Company is headquartered
in Grand Rapids, Mich., and is celebrating its 60th year in
business. For more information about Universal Forest Products, Inc., or
its affiliated operations, go to www.ufpi.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150528006064/en/
Source: Marketing - Universal Forest Products
Universal Forest Products, Inc.
Director of Marketing Communications