Enhanced Features and Capabilities with a Fresh New Look
GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Mar. 19, 2014--
Universal Forest Products, Inc. (NASDAQ: UFPI) is proud to announce that
its composite decking and railing brand, Latitudes, has launched a
completely redesigned website with impressive new features. The
highlight of this sophisticated site, latitudesdeck.com,
is its responsive design. Capable of being viewed accurately on any
device from a smart phone to a desktop, each page automatically
correctly scales for a seamless user experience. Other notable
improvements include easier menu navigation; a design gallery with
larger, clearer, more appealing photography laid out in an updated
Pinterest style; and increased legibility on even the smallest of
screens.
“Our new website better represents the look and feel of the Latitudes
brand. The re-vamped interface allows users to better navigate through
our impressive product
line, and we’ve put a greater emphasis on inspiration through an
enhanced photo gallery and Deck
Visualizer tool,” said Chris Camfferman, Universal Forest Products
senior product manager. “Being optimized for all mobile devices as well
as a traditional desktop is more in line with how consumers engage with
and research decking products nowadays.”
Latitudes offers low-maintenance, natural-looking composite decking and
railing products in a variety of finishes, colors, design options and
accessories that combine durability and strength at an appealing price
point. What makes Latitudes special is Strandex® technology.
Because each "strand" of wood fiber is encased in high-density
polyethylene, Latitudes with Strandex resists the effects of weather and
decay in every climate.
For inquiries regarding photo assets of Latitudes
Decking & Railing products, please contact Mark Deremo,
UFPI director of marketing, at 616-365-1557.
UNIVERSAL FOREST PRODUCTS, INC.
Universal Forest Products, Inc. is a holding company that provides
capital, management and administrative resources to subsidiaries that
supply wood, wood composite and other products to three robust markets: retail,
construction and industrial. Founded in 1955, the Company
is headquartered in Grand Rapids, Mich., with affiliates throughout
North America. For more about Universal Forest Products, go to www.ufpi.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140319005895/en/
Source: Marketing - Universal Forest Products
Universal Forest Products, Inc.
Mark Deremo
Director of
Marketing Communications
616-365-1557
616-485-8806
[email protected]
