Jason Cameron, host of Desperate Landscape and
Man Caves, is product spokesman
GRAND RAPIDS, Mich.--(BUSINESS WIRE)--Nov. 15, 2012--
Universal Forest Products, Inc. (Nasdaq: UFPI) is pleased to announce
the launch of its all-new ProWood® premium pressure-treated lumber
brand, comprising superior quality products created for serious
do-it-yourselfers and contractors, alike, and backed by a lifetime
limited warranty.
Top-quality lumber treated with the world’s leading preservatives
recognized for their enduring natures and environmental qualities,
ProWood branded products will fill treated lumber needs for all users
with the quality expected by the pros, and will include color-infused
ProWood Dura Color™, kiln-dried lumber and sill plate products.
“More and more, serious do-it-yourselfers are looking for
professional-grade products, and that’s what we’re offering with
ProWood,” said Pat Webster, president and chief operating officer of
Universal Forest Products. “There’s a great demand for a superior brand
of products that lives up to its promises and delivers professional
results, and ProWood is the answer.”
A powerful marketing campaign featuring Jason Cameron, licensed
contractor and noted host of the DIY Networks’ Desperate Landscape
and Man Caves, will include a new Web site, social media, print
ads, point-of-purchase programs, videos, a deck contest and much more.
“We couldn’t be more pleased that Jason Cameron has agreed to promote
ProWood. He’s an engaging and well-known television personality who
isn’t just an entertainer, but also an expert: He’s a licensed
contractor and knows quality when he sees it,” said Universal Director
of Marketing Communications Mark Deremo. “Once he worked with ProWood
and saw its vast superiority in performance and quality, he
enthusiastically signed on and will be a great boon to our efforts.”
As the standard-bearer in the industry, Universal understands that not
all pressure-treated wood is created equally, so the company decided to
demonstrate and promote the differences by offering a professional-grade
product to consumers.
“For years, we used the ProWood name to identify a number of
high-quality Universal products,” said Webster. “Today, ProWood is the
exclusive brand for our treated lumber and outdoor products that are
backed with a lifetime limited warranty, from dimensional lumber and
decking to finished products, like fencing.”
“It’s the all-in-one solution for pro-level performance from
pressure-treated wood.”
For more information on ProWood or on retail locations, go to www.ProWoodLumber.com.
Universal Forest Products, Inc. is a holding company that provides
capital, management and administrative resources to subsidiaries that
design, manufacture and market wood and wood-alternative products for
DIY/retail home centers and other retailers, structural lumber products
for the manufactured housing industry, engineered wood components for
residential and commercial construction, specialty wood packaging and
components for various industries, and forming products for concrete
construction. Its subsidiary, Universal Consumer Products, offers a
large portfolio of outdoor living products, including wood composite
decking, decorative balusters, post caps and plastic lattice. Its lawn
and garden group offers an array of products, such as trellises and
arches, to retailers nationwide. Universal’s subsidiaries also provide
framing services for the site-built construction market. Founded in
1955, Universal Forest Products is headquartered in Grand Rapids, Mich.,
with operations throughout North America. For more about Universal
Forest Products, go to www.ufpi.com.
Source: Marketing - Universal Forest Products
Universal Forest Products, Inc.
Chris Fox, Product Manager
(616)
365-6608
